BMW+ SCAD

VISUAL DESIGN | COLLABORATIVE

SCAD collaborated with BMW Group Research to develop concepts that leverage individual vehicle usage data to create new educational experiences. This project consists of a collaboration class of the finest designers at SCAD.

My personal contribution to the team was helping find research on social media, acting, designing visual data, building the process book, creating content for comics, and airplane cards.

2018
Team:
Kelly Benton, Patricia Covarrubia Pinto, Dima Dubodel, Luisa Fuentes Martinez, Manuel Garcia, Meghan Grable, Morgan Hayes, Harper Hunt, Radhiah Ibrahim, Ashley Pimenta Cindy Reyes, Lorenza Ruiz Vazquez, Kim Valentinsson, Julia Wheatley, Loius Baker, John Colette
Visual representation of research on social media.
Applying research to identify different learning styles, and applying that to BMW customers and potential buyers.
Execution
Execution

 

View this post on Instagram

 

A post shared by BMW (@bmw) on